We all know this. However, according to Statistics Canada, nearly 5 million Canadians still smoke.
It’s time to bring that number down.
It’s time to help each other.
It's time to #UnsmokeCanada.
TOGETHER, WE CAN #UNSMOKECANADA
Unsmoke marks 5 years of transformative change!
Unsmoke marks 5 years of transformative change!
Leading the charge to ensure Canadians know about, and have access to, potentially less harmful alternatives, we’ve hit a milestone anniversary!
"If you don't smoke, don't start; if you smoke, quit; if you don't quit, change."
The initiative reflects our commitment to fostering conversations and spreading information about potentially less harmful alternatives for adults who might otherwise continue to smoke.
“There are a lot of misconceptions and areas for positive change. For example, current legislation treats all tobacco and nicotine products basically the same. Cigarettes burn tobacco and create smoke, which contains high levels of harmful or potentially harmful chemicals – the primary cause of smoking-related disease. Alternative products, such as heated tobacco and vaping products, eliminate the burning of tobacco and smoke.”
- Milena Trentadue, Managing Director, Rothmans, Benson & Hedges
As part of the 5th-anniversary celebration, there is a renewed call to action!
Join us in advocating for change, dispelling misconceptions, and working towards policies that reflect the transformative possibilities of smoke-free alternatives.
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There’s no doubt Canada can be a global leader in reducing the harm caused by smoking, but it requires actionable steps, such as creating policy that differentiates between smoke-free products and cigarettes.
THE WORLD IS CHANGING - IT’S TIME TO CHANGE WITH IT.