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Shaping a smoke-free future

Innovation is helping to shape a smoke-free future – but this future is only possible if adult smokers who choose not to quit tobacco and nicotine, know they have other options.

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Innovation is helping to shape a smoke-free future

 

Paired with measures that discourage people from starting and encourage smokers to stop, helping smokers who don’t quit learn about their options can take us one step closer towards a smoke-free future

 

For existing smokers, there is always another choice, rather than continuing to smoke.

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