Time for a change

CANADA CAN BE A GLOBAL LEADER IN REDUCING THE HARM CAUSED BY SMOKING, BUT IT WOULD REQUIRE SOME RULES TO CHANGE.

Quitting is the best choice

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When a cigarette is lit it produces smoke, which contains high levels of harmful chemicals – which are the primary cause of smoking-related diseases.

Smoke-free products*and other vaping products, eliminate smoke and can significantly reduce the levels of harmful chemicals.

Legislation should start better differentiating between cigarettes and smoke-free alternatives by introducing a risk-proportionate regulatory framework. There are notable differences between these products and regulations should reflect this.

Three actions to achieve a smoke-free future faster...

There are three clear actions that could help move us closer to reaching Canada’s 2035 smoking reduction ambition:

Allow: Ensure that smoke-free products which are scientifically substantiated and intended only for adult smokers can enter the market.

Inform: Empower smokers to make informed choices by enabling more widespread access to accurate information. Adult smokers should have the best available scientific information on smoke-free products.

Differentiate: Ensure that regulations differentiate cigarettes from smoke-free products instead of simply regulating them as tobacco or non-tobacco products. With the upcoming second legislative review of Canada’s Tobacco and Vaping Products Act, make sure that the difference between cigarettes and smoke-free products is clear to adult smokers so that they can make an informed choice that’s right for them.

A SMOKE-FREE FUTURE FOR CANADA IS POSSIBLE. TO REACH THAT FUTURE, LEGISLATIVE CHANGE IS A NECESSARY STEP. LET'S GET THERE TOGETHER.

THERE’S NO DOUBT CANADA CAN BE A GLOBAL LEADER IN REDUCING THE HARM CAUSED BY SMOKING, BUT IT REQUIRES A CHANGE TO EXISTING LEGISLATION, WHICH TENDS TO TREAT TOBACCO AND NICOTINE PRODUCTS THE SAME. THIS HAS GOT TO CHANGE. GETTING INVOLVED STARTS WITH BEING INFORMED.

THE WORLD IS CHANGING - IT’S TIME TO CHANGE WITH IT.

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*Smoke-free products are not risk free and provide nicotine which is addictive.

TILT YOUR SCREEN

it's time for change

Three actions to achieve a smoke-free future faster...

There are three clear actions that could help move us closer to reaching Canada’s 2035 smoking reduction ambition:

THERE’S NO DOUBT CANADA CAN BE A GLOBAL LEADER IN REDUCING THE HARM CAUSED BY SMOKING, BUT IT REQUIRES A CHANGE TO EXISTING LEGISLATION, WHICH TENDS TO TREAT TOBACCO AND NICOTINE PRODUCTS THE SAME. THIS HAS GOT TO CHANGE. GETTING INVOLVED STARTS WITH BEING INFORMED.

THE WORLD IS CHANGING - IT’S TIME TO CHANGE WITH IT.

it's time for
change