#unsmokeCanada

We want Canada to go smoke free by 2035

If you or someone you love smokes cigarettes, this may sound familiar.

You worry about the effects of smoking cigarettes. You worry about the smell. You worry about the impact on people you love.

But for those who choose not to quit, there are better alternatives.

New technology can provide a better alternative for a smoke-free future.

At RBH, we want to rid Canada of cigarette smoke. A smoke-free future means we stop selling cigarettes by 2035. For change like this to happen, we need governments, consumers and society all to play a role.

We can’t unsmoke Canada alone. We need you.


We’ve set our target date to stop selling cigarettes.
Are you ready to help us?


Learn more

Sign up to learn more about why Rothmans, Benson & Hedges wants to stop selling cigarettes by 2035 and help create a smoke-free Canada.

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