Designing a Smoke-Free Future

How long will we be in the cigarette business?

Rothmans, Benson & Hedges is subsidiary of Phillip Morris International, the world’s most successful cigarette company, with the world’s most popular and iconic brands.

Now we've made a dramatic decision.

We will be far more than a leading cigarette company. We are building our future on smoke-free products that are a better choice than cigarette smoking.

Indeed our vision – for all of us – is that these products will one day replace cigarettes. Why are we doing this?

Because we should.

We understand the millions of men and women who smoke cigarettes. They are looking for better alternatives to smoking. We will give them that choice.

Society expects us to act responsibly. And we are doing just that by designing a smoke-free future.

And because we can.

Success in the cigarette business gives us the resources to pursue our ambitious vision.

Thanks to the imagination and perseverance of thousands of people we have developed breakthrough products that are smoke-free.

And we are selling them today. Around the world, millions have already given up smoking and switched to our smoke-free products.

This is just the beginning for a smoke-free future.


A future RBH that's known for replacing cigarettes with a portfolio of revolutionary products.

In changing times you can always choose to do nothing. Instead,we’ve set a new course for the company.

We’ve chosen to do something really big.

Share our vision

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